Podcast
Podcast
Join top mobile marketers and leaders. Drive revenue, profitability, and ROAS in a post-identifier world.
Begins on 26th July 2022
12 noon ET/9am PST/5pm GMT/6pm CET
I’m very excited to bring to you the third edition of our flagship workshop series Mobile Growth Lab that will help you break the shackles of ATT, messy measurement and uncertain performance and drive revenue, profits and growth in a post-identifier world.
Tuesday August 30, 2022; 12 noon ET/6pm CET Learnings and lessons from UA for breakout games
Thursday Aug 18, 2022; 12 noon ET/6pm CET Creative strategy for breakout performance
Thursday Aug 25, 2022; 12 noon ET/6pm CET Winning with subscription-based apps in 2022 and beyond
Access to the pre-recorded 2 hour, 7 part workshop: ATT Survival Guide(only for students registering by 25th July, 2022).
Shamanth is the CEO of the boutique growth marketing firm RocketShip HQ. He has led mobile growth leading up to 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga) - and FreshPlanet (acquired by Gameloft). He has also helped numerous other mobile apps grow and scale sustainably at RocketShip HQ.
In celebration of our new launch/release, we’re hosting an email series that gives you bite-sized lessons that will help you prepare your lifeboats for the storm we’re in the midst of - and send you details about the workshop series so you have the greatest chance of success, whether you end up joining us or not.
In the last 2 editions in 2021, 100+ founders, growth marketers, product managers, analysts, data scientists and developers from around the world learned how to be battle-ready for ATT’s disruption.
In the rapidly evolving field of mobile growth, there aren't many courses or formations able to keep up with the latest trends & tactics.Mobile Growth Lab is among the very few to address the specific challenges app marketers face.I found its practical approach making it particularly actionable, in the short term, for user acquisition: this isn't a theoretical masterclass, with surface-scratching strategy you find on a vendor's blog. Instead, Shamanth and his team showcase specific topic and how to address them, whether it's about attribution, channel management, creative production & more.
The Mobile Growth lab is an excellent course to level up UA knowledge. Things I loved: Content is up to date; the program communicates everything you need to know about attribution in the post-IDFA world. Guest speakers shared their experience and thus showed various opinions on handling UA on iOS. The course can be a good fit for practitioners who work with ad accounts every day. Also, it is a valuable resource for senior management to understand better the new User Acquisition reality we are living in.
The Mobile Growth Lab was a different kind of learning experience for me. I’m relatively new to the field of mobile growth marketing – and while I conceptually understand performance marketing, this workshop helped me understand how the industry has changed since the implementation of ATT. It was also great to connect with a group of similarly focused professionals! I had so many takeaways from the guest mentor sessions – and everyone on the Slack channel was very open about sharing their experiences
Today we begin the pre-course email series for the third edition of Mobile Growth Lab. Over the next few days, I’ll send you a series of lessons about how to think about, prepare for, and thrive in a post-identifier world.
While the first session of the workshop series kicks off on Tuesday, the 26th of July, 2022, my goal with these bite sized lessons is to help you prepare your lifeboats for the storm we’re in the midst of – and send you details about the workshop series so you have the greatest chance of success, whether you end up joining us or not.
Stay tuned for more details about the workshop over the next few days!