📈Master Mobile Marketing, Break the shackles of App Tracking Transparency (ATT)/iOS-14.5+ changes. ⛓️

Doors closed until our next cohort in a few months.

Our next cohort will be by early 2024 - sign up below for the waitlist if you'd like to get more details.

Go from broken performance to unleashing revenue, profitability, and ROAS in a post-identifier/post iOS 14 world.
The Mobile Growth Lab is a 5 week, high-intensity workshop series for mobile marketing leaders, managers & operators that are looking to lead from the front in a post-identifier future after the apocalyptic iOS 14.5+ changes.
With the Mobile Growth Lab, you will be able to:
💻 Reboot your skills to advance your career in a brave new world with all new rules.
📈 Drive sustainable, profitable growth in revenues, ROAS and profitability, in spite of ATT’s messes of unclear measurement and hampered optimization.
🦺 Solve for the measurement challenges we're in, so you can grow with confidence.
🥻 Build, execute on and get internal buy-in for a framework for measuring the unmeasurable.
👒 Develop nuanced approaches to individual channels to understand how to architect campaigns for maximum performance.
👛 Evolve your creative strategy so you can mitigate the impact of performance losses and of modeled data.
🤓 Turbocharge your output as a marketer by learning to use Generative AI tools for insight and growth(NEW!).
🤹🏻 Continue to evolve your strategy after the workshop series - and keep moving forward as Apple, Google, Facebook and other platforms make further changes to their privacy policies.
🌿 Learn from an ongoing community of peers that are currently solving similar problems as you.
**
Go from this…..
…..to this
🔥
Thomas Petit, Growth Consultant In the rapidly evolving field of mobile growth, there aren't many courses or formations able to keep up with the latest trends & tactics. Mobile Growth Lab is among the very few to address the specific challenges app marketers face. I found its practical approach making it particularly actionable, in the short term, for user acquisition: this isn't a theoretical masterclass, with surface-scratching strategy you find on a vendor's blog. Instead, Shamanth and his team showcase specific topic and how to address them, whether it's about attribution, channel management, creative production & more.
🔥
Nataliia Drozd, Marketing Manager, Fabulous The Mobile Growth lab is an excellent course to level up UA knowledge. Things I loved: Content is up to date; the program communicates everything you need to know about attribution in the post-IDFA world. Guest speakers shared their experience and thus showed various opinions on handling UA on iOS. The course can be a good fit for practitioners who work with ad accounts every day. Also, it is a valuable resource for senior management to understand better the new User Acquisition reality we are living in.
In early 2021, as Apple dropped the bombshell of its App Tracking Transparency framework, mobile marketers the world over looked into an uncertain future. The disruption of the post-identifier world hung like a Sword of Damocles over mobile app marketers and developers the world over.
WTF happened to my CPA?!!!
Like everyone else, we saw numbers that looked completely off. We set up SKAN based on our best understanding of Apple’s documentation - and yet things didnt seem to work the way they should have.
Sure, there were privacy thresholds that were obfuscating conversions - but exactly how much was being censored? How do we even compare performance across sources, especially when some sources dont even use SKAN(Google, and networks with probabilistic attribution)?
How do you test creatives when data looks like this?
(WTF? Am I getting these installs and purchases for free or what?)
This was a difficult time for everyone on our team - as we tried to make sense of the whole mess we were in. We manage significant budgets on the behalf of big app developers deploying millions every month, and of small developers that want to make the most of limited budgets - would mobile marketing as we knew it implode?
In the months following, I frantically dug into both Apple’s documentation and the realities of running campaigns day-to-day across verticals, and across genres. We tested SKAN, probabilistic measurement, basic MMMs, complex MMMs, web based flows, and LOTS of third party tools. I got the smartest minds in mobile on the Mobile UA show - and tried to connect the dots to dial in on everything that worked.
It wasn’t easy, and it wasn’t an overnight process. We encountered many a pitfall and dead-end on the way.
We stress-tested every strategy, every tactic on a multitude of accounts across verticals - including IAP-based games, ad-monetized games, subscription apps, non-subscription consumer apps. We tested and re-tested the realities of creative testing, privacy thresholds and much much more.
We gradually made progress - and started to see numbers improve. We began to unlock ROAS and growth: and grew multiple accounts month-on-month.
As SKAN 3.0 came out and then 4.0 was announced, we adjusted our approach - and looked at the changed reality with a fresh set of eyes. And continued to unlock growth consistently.
That was when I started to realize: this was a solvable problem.
Yes, this was the biggest disruption that mobile had ever seen - BUT there was a light at the end of the tunnel.
I also realized something else.
You have to throw out the old playbook to make this work. What got you here, wont get you there. You have to operate by a new set of rules.
And in our own struggle to figure out this new rulebook, I realized there wasnt a lot of helpful advice out there.
There was theory that was only partially helpful. There were generalizations that didn’t help. There wasn’t a step-by-step, actionable plan of action for marketers to learn to either learn all this from scratch - or to go from good to great.
I realized that it was more important than ever for me to help support the mobile app ecosystem with everything I’d learnt & synthesized about what truly will work and what won't in the new paradigm.
Thus was born the Mobile Growth Lab.
**
Hi!
I am Shamanth Rao. I’m the CEO of the boutique growth marketing firm RocketShip HQ. I’ve led mobile growth leading up to 3 exits: Bash Gaming (sold for $170mm), Puzzle Social (acquired by Zynga) - and FreshPlanet (acquired by Gameloft).
I have helped numerous other mobile apps grow and scale sustainably during my work at RocketShip HQ, where we’ve managed $100mm+ in ad spend and produced over 10000 ads for 100+ products.
But what I’m most passionate about is teaching - and sharing everything that I’ve learnt about all things mobile & growth. This is why I invest a significant amount of my time and energy into the Mobile User Acquisition Show - not just talking the talk by recording audio interviews with the smartest folks in mobile, but also spending hours on curating highlights, quotes and transcripts to ensure that the learnings and wisdom that we unlock reach the most people.
This is also why we’ve open-sourced our learnings - through our books, audios, videos and podcast - so we can all share and learn more effectively.
I believe that when we learn from each other, we all become smarter.
**
One of the projects I’ve been the most proud of has been the Mobile Growth Lab, whose last 3 cohorts have enabled over 150 marketers, leaders, executives, developers, analysts, product managers and founders to thrive in the post iOS 14.5/ATT world.
The Mobile Growth Lab gave these marketers, operators and leaders not just the conceptual understanding of what was happening and what their options were, but also be prepared to take action and make radical changes to their roadmaps and strategy.
🍫 Saad Usman, Paid Social Manager, Koho The Mobile Growth Lab is a highly recommended course for any digital marketer facing privacy headwinds in their role. Shamanth led each course with clarity and thoroughness, from explaining the basics of iOS14+ and ATT all the way to advanced topics such as setting conversion schema and what to make of multi-channel attribution. The best part is you get to be a part of a Slack community for life, where you can connect and share ideas with other marketing professionals.
🎁 Alex Lovallo Growth Manager, Thesis Testing The Mobile Growth Lab was a different kind of learning experience for me. I’m relatively new to the field of mobile growth marketing - and while I conceptually understand performance marketing, this workshop helped me understand how the industry has changed since the implementation of ATT. It was also great to connect with a group of similarly focused professionals! I had so many takeaways from the guest mentor sessions - and everyone on the Slack channel was very open about sharing their experiences.
Meta and Google are not your friends
In this completely transformed post-identifier world, you would think the bigger platforms(Meta, Google, and other ad tech companies) are batting for you.
After all, their lives are as disrupted as yours - for surely they make money only if you make money?
Nope.
The platforms are watching out for themselves. Mainly because they care about maximizing their revenue - and if they can maximize their revenue at the expense of your revenue, they wont bat an eyelid.
A guest on the Mobile UA show told us about a conversation with an engineer with one of the big two ad tech platforms:
There were a lot of questions from the audience and the engineer kind of stopped and said, “there’s one thing that you guys should understand about the basic nature of the algorithm. Before anything else, it’s going to make sure that it spends your money. Once it meets that, it will see if it can meet any other goals.”
The key to dealing with a self-reporting platform is, well, not to believe their self-reporting.
And the key to thriving, no matter what the plaforms do, is…
…..to take your destiny into your own hands.
That is precisely what the Mobile Growth Lab empowers you to do, so YOU can own your outcomes.
There is no going back
Now that we are 2 years post the rollout of ATT, the implications are very very real. These are serious implications - and it’s very clear that there is no going back to the old playbook.
It's become increasingly clear to me that this is an ecosystem wide shift. The realities of ATT and their implications are here to stay - and things are not looking pretty.
There is of course the sheer insanity of measuring performance post-ATT. BUT there are also other topics and themes that are concerning - how do you make the most of very limited conversion values? How do you manage the craziness of privacy thresholds? How do you manage creative testing with all the data delays?
And oh: how do you prepare for SKAN’s future iterations, and Google’s privacy related initiatives that are coming soon?
**
The good news: this is a solvable problem.
The bad news: It isn’t going to be easy.
You are going to need a whole new playbook for the post-identifier world. You need new skills. What you need to do now is going to look very very different from what you did in the past.
(Sample output from Media Mix Models via Robyn)
You're going to have to understand, among other things:
🪐 How to use conversion values to maximize signal - and how these work in practice as compared to in theory, because every bit of data you can get and feed the algos is precious.
🌼 How to use non-SKAdNetwork measurement methodologies - and decouple yourself from the confines of Apple’s regimen.
🌪 When and how to use methodologies like incrementality, media mix models and such to fill your measurement gaps(even if you are not a data scientist or developer - or have crazy budgets for third party tools).
🦫 How to compare SKAN performance metrics vs. non-deterministic ones.
🌦 How your strategies and approaches will change for different UA channels.
🐠 How to architect your campaign construction strategy for different channels.
🦚 How to research your users deeply and translate those into creatives (because you can't just make a ton of creatives and let algorithms figure out which ones will work like you used to).
⚡️How to use Generative AI tools to turbocharge your output as a marketer(NEW!).
🎨 How to test creatives on different channels when you have ‘modeled’ data and data delays that make creative-level data unreliable.
🤝How to review and optimize based on creative engagement data when downstream data isnt reliable. 👯 How to nail emerging creative formats like UGCs without breaking the bank.
🪴 How to use web based flows to diversify your app acquisition strategy.
In short, you take back control of your marketing destiny.
We'll cover all of this and much much more in the fourth edition of the Mobile Growth Lab to help mobile marketing leaders navigate and win in the post-IDFA world - and I want YOU to be a part of it.
Here’s how this is going to work:
🪁 Live weekly workshops.
Every week for 5 weeks, you’ll join me and a like-minded group of marketers & leaders for a live hands-on workshop focused on a specific aspect of the iOS 14.5+ changes, so you have a structure & framework for your planning *and* execution, and are able to not only lead with conviction in this uncertain time, but also minimize impact and manage expectations on your team.
🎯 Q&As - live and on Slack.
Each week will also feature live discussions/Q&As with other participants in the program, and a dedicated Slack group for those 2am questions - so you get advice and takeaways tailored to your genre, monetization model & situation.
It's truly like having an army of ninja consultants to lean on as you navigate the coming storms. We believe everyone moves faster when we support one another.
The biggest thing I’ve learnt from hosting 200+ episodes of the Mobile User Acquisition Show interviewing the smartest folks in mobile is how powerful it can be to get tailored insight from the right experts who have been there, done that - so you don't make the mistakes they did.
Through this workshop series, I want YOU to have this same level of access & insight.
🎭 Access for life.
While the program itself will be a live experience, you will have lifetime access to all videos (and if you are in the premium or executive tiers, you'll have access to additional resources as well). Got to run for an office all-hands? The recording will be available for you to review afterward. The Slack group will be around for any questions you haven't been able to ask live.
🎰 Build a reference repository for your team.
Got a new hire joining in 2 months that doesn't have the background about the privacy changes? Give them these resources as a part of their onboarding - so they can hit the ground running.
Want to be even more fully armed? You’ll have full decks from live workshops that you can skim through for easy reference.
🏖 This is a truly cross-functional, holistic program
The iOS 14.5+/ATT changes are NOT just about UA/user acquisition (even if you’re primarily responsible for only acquisition or marketing).
To truly succeed in navigating these changes, I believe you need to understand impact not just on acquisition, but also across the entirety of your team, company and ecosystem, even if you aren't a formally designated manager or executive, even if you aren't directly responsible for product, analytics or other teams.
You need to not just understand what’s happening, but also make massive, fundamental changes in your reporting, tooling, workflows and expectations, for yourself as well as for your team.
It’s going to take a village - and as the best informed person in the room, you’re going to have to lead from the front.
🛤 Be able to shape this program - and future editions of the program.
As an early pioneering cohort of the Mobile Growth Lab, you have the ability to share feedback and shape what you see in the curriculum.
This is also simply because things are changing literally day-to-day with SKAN 4.0, iOS 16 and beyond - and we want to make sure to be flexible enough in our curriculum to adapt to what is relevant and what we're learning NOW.
We also want to build upon this experience for the future cohorts of this workshop series. For this reason, we are also intentionally keeping the cohort size small so that we can fine tune and deliver the best possible experience. (And yes: executive edition students of the Mobile Growth Lab will have lifetime access to all future editions of the series).
What the series will include:
Session 1: Tuesday June 27, 2023; 12 noon ET/9am PST/5pm GMT/6pm CET.
Brave new world: Diving under-the-hood
The irreversible changes in the ecosystem: and what precipitated them.
How we got here - and why understanding this trajectory helps you prepare for a post-identifier future.
The gaps left behind by ATT: how algorithms used to work and how they work now.
How to manage stakeholder expectations around strategy.
The things that have NOT changed in your marketing stack.
No more creative-level ROAS: managing financial expectations about measurement & reporting.
Why deterministic, precise measurement is dead: and how to set expectations with your team.
Setting new baselines and reporting processes.
Session 2: Thursday July 06, 2023; 12 noon ET/9am PST/5pm GMT/6pm CET.
Reboot: Your new jetpack
Understanding SKAN - and how we got here
How SKAdNetwork conversion values work
Timers and how to use them
What conversion schemas should you use? What makes sense for different monetization models?
How do you translate conversion values to day-to-day ROAS reporting?
Crowd anonymity/privacy thresholds - how they work in theory, and in practice. Why this is critical for reporting.
SKAdNetwork conversion values - and how they influence product decisions
How campaign setup is impacted by privacy thresholds
Optimization events and how they work post ATT
Session 3: Tuesday July 11, 2023; 12 noon ET/9am PST/5pm GMT/6pm CET.
Onward: High-impact channel strategies
Facebook & Google campaign strategy
Testing creatives when data is modeled and incomplete
Budgeting and bidding to account for privacy thresholds
Strategy for other SANs
Strategy for programmatic
How to scale user acquisition with confidence
How to evaluate performance of different channels with different data sources
Session 4: Tuesday July 18, 2023; 12 noon ET/9am PST/5pm GMT/6pm CET.
Escape velocity: scaling sustainably and profitably.
Non-deterministic methods for understanding incremental impact of marketing
When are non-deterministic measurement models a good fit?
Media Mix Modeling at different levels of scale
Web based flows
Architecting winning landing pages for web-flows
Using Generative AI tools for amplifying your creative strategy.
User research for games & subscription apps to inform winning creatives and landing pages.
Using a value prop framework for generating creative ideas
Winning structures and formats: for UGCs and animated ads: gaming and consumer apps.
Bonus sessions from our guest mentors
💡
Use Cases of AI for Performance Marketing: by Eric Seufert Eric Seufert is the founder of Heracles Capital and Mobile Dev Memo, and author of the book  Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue. Eric's writing has been featured in The Information, Business Insider, and the Harvard Business Review, and he has been quoted in the Wall Street Journal, The Sunday Times, and The Financial Times, among others.
Live session: Thursday, June 29, 2023; 12 noon ET/6pm CET
💡
How to grow subscription revenues and mistakes to avoid by Ekaterina Gamsreigler Ekaterina has been in Growth and Marketing at tech startups for 13+ years. Currently she leads growth and marketing at Mimo. Prior to that, she worked with Adidas Runtastic and IG Trading.
She also offers advisory services to startups on growth and marketing and is a renowned mentor on several platforms.
Live session: Thursday July 13, 2023; 12 noon ET/6pm CET
💡
How to use Stable Diffusion for Growth Creative by Manson Chen Manson is a SF native zealous about Generative AI and growth marketing. He has 9 years of growth marketing experience and was previously on growth and creative strategy at Calm and Cash App. He started his Generative AI Growth company, Parabolica, in December 2022 to help brands leverage AI videos in their marketing. He posts weekly about the intersection of AI and growth marketing on his Substack. Live session: Thursday July 20, 2023; 12 noon ET/6pm CET
💡
Measurement 360. First-party and third-party tools for A-class performance marketers by Nataliia Drozd.
Nataliia is the Marketing & UA Lead at Fabulous, a health platform based in Paris. She has worked closely with subscription based apps and is an expert on driving performance through winning creatives. Live session: Tuesday July 25, 2023; 12 noon ET/6pm CET
💡
PLUS: A virtual happy hour, exclusively for Premium and Executive edition members to ‘mastermind’ the challenges specific to their products and apps in an intimate, small group setting. Live: Thursday July 27, 2023: 12 noon ET/6pm CET
💡
Q&A/AMA with Thomas Petit on all things subscriptions, Apple Search and more
Thomas Petit(@Thomasbcn) is an independent mobile growth consultant working primarily with non-gaming B2C apps. He is an external consultant for large apps (including 2 unicorns), a collaborator assisting several app agencies and an advisor for very early-stage startups.
Live session: Tuesday August 01, 2023; 12 noon ET/6pm CET
We offer 3 levels of access. Which one is right for you?
Essential(self-serve) edition ($449)
Premium edition ($749)
Executive edition ($1499)
Lifetime access to pre-recorded videos from: * the 4 core sessions. * the guest mentor sessions. [Only includes the pre-recorded self-guided parts of the course. Does not include 1:1 feedback, community, or access to any live sessions.]
Everything that is included in the essential-plus edition plus: Access to the live workshops and Q&As. • Presentation decks from the live workshops. • Access to live guest workshops and recorded videos from these. • Access to the Slack community for ongoing discussions/Q&As. • Access to exclusive virtual happy hours for Mobile Growth Lab students to ‘mastermind’ your biggest challenges in a personalized format and context.
Everything in the premium edition plus: * A personalized 1:1 orientation call + post-course debriefing call with Shamanth, so you can discuss and get tailored advice on your specific situation. * Lifetime access to all future cohorts of the Mobile Growth Lab. We plan to offer updated versions of this workshop series in the future. You will have access to all subsequent versions of the course, all of which we expect to release at higher price points - given that we will have both fine-tuned the curriculum, and also grown the community by then. * 3 months’ access to the Daily Ad database, a searchable database of performant ad creatives put together by the Mobile UA show team.
Team packages
We offer discounts for teams of over 5 people from the same company: 10% off on the above prices
To avail of a team package, please email hi at rocketshiphq.com
**
You can join the live tiers of the course anytime before Friday 23th of June 2023, 2359 PST, when the doors close until our next cohort in late 2023. This is so that we can focus on logistics and preparations for our enrolled students - so we can serve them better.
**
Get reimbursed by your employer.
Most large organizations, and many smaller ones, will reimburse tuition for professional development.
Use and modify this template to request a reimbursement from your employer.
There are a lot of options you could choose, why choose this one?
Let’s face it. There are plenty of alternatives out there for you to learn how to manage your mobile marketing in a post-identifier world. You could:
🖥 Watch webinars about iOS and mobile marketing.
🍎 Read through Apple’s documentation.
🕯 Read blogs and articles from content marketers that have never really been on the inside of campaigns or analytics systems.
📨 Ask folks on Slack groups what to do.
🧮 Ask your colleagues or industry friends what they are trying.
💰 Spend money on your accounts, and learn by trial-and-error.
The truth is that these things may not move the needle at all for you. You’ve probably tried some of these multiple times.
And sometimes, you don’t want to watch a 60 minute webinar and apply it all on your own. Are you doing it right? How do you apply it to YOUR situation? How do you even know if these are the right people to follow?
I get it.
Sometimes you just want someone to show you exactly how it’s done - and tell you exactly what you need to do.
That is exactly what the Mobile Growth Lab gives you. Everything you need to know and do, step by step, in a way that you can apply to your own specific situation.
And there’s more….
Why keep trying to do it yourself?
You don’t HAVE to do it alone.
As they say: “If you want to go fast, go alone. If you want to go far, go together.”
If you join the premium and executive tiers of the Mobile Growth Lab, you get access to our live workshops, hosted by me and our superstar guest mentors.
You and your classmates will architect your future-proof mobile growth strategy step by step, guided by me and our guest mentors.
Imagine being surrounded by people who are equally committed to cracking the code on a post-identifier world. People who want you to succeed, who are there to cheer you on - and who are eager to share what is working for them.
Your questions about your specific vertical, monetization model and industry - answered.
Your doubts about nuanced small print - cleared up.
Inspiration that can only come from unstructured conversations - there for you in our intentionally-intimate virtual happy hours that are engineered for serendipity.
**
I think that is worth the price of the program all on its own.
This is why we built live workshops and lifetime access to the online community into the Mobile Growth Lab.
** You dont have to worry about getting stuck or confused or overwhelmed. You can share your questions and get helpful feedback - right when you need it.
Get advice from someone you can trust.
When I first started getting under the hood of all things mobile marketing, I would have done anything for someone to just sit me down and show me exactly what to do.
Someone who knew what they were talking about - and wasn’t just talking the talk, but walking the walk.
Someone who literally wrote the definitive books on thriving in a post-identifier world.
Someone that has earned a reputation for getting results for apps of all verticals, sizes and monetization models….
🧊 Sirid Kruger, Marketing Manager at Flowkey This course was an excellent help for us during the period of uncertainty as Apple’s App Tracking Transparency framework approached. The program is very well structured, provides the latest app marketing updates and gives both tactical and actionable advice. It is also backed up by some of the brightest minds in the industry. The dedicated Slack group is perfect for following-up specific challenges and for sharing ideas with like-minded members of the industry. I am very grateful to Shamanth for putting this all together!
🍋 Lamia Shreim, Marketing Manager at Tamatem Games The Mobile Growth Lab was very timely - and incredibly helpful for us as we went into Apple's privacy policy changes in 2021. I loved how the course gave us both clear conceptual understanding of what was happening - as also tactical, actionable steps for what to do. I and my team walked way with a clear strategy and understanding of what was coming down the road - and how to be prepared.
**
Someone that has followed Apple’s privacy-related developments literally from day 1 - and unpacked these for marketers the world over(even if their style and amazing kitchen background sometimes need a bit of work ;)).
Someone that is obsessed with cracking the code on exactly what is working, and why.
**
💫 Zach Dixon, Co-Founder at Players' Lounge We unlocked some massive scale in the last few months thanks to the aggressive creative ideation, testing and iteration by RocketShip HQ.
🐙 Aaron Cheung, Founder at Homeaglow I’ve been going through as many courses as possible over the past few days to brush up on the latest advice on how to scale our Facebook marketing efforts. This course has been the clearest and most applicable so far!
👐🏼 Varia Vakhareeva, Marketing Manager at Sheepyard Our games are in different genres and thanks to Mobile Growth Lab, we’ve learned: How to build a SKAD schema; what KPIs we should focus on; and the best ways to test it within different ad networks. All shared strategies in the session were very insightful. Support was great, and even when we needed help for some specific topics, the Mobile Growth Lab instructor and team were willing to take a look at our cases, and have always come up with the best suggestions. The Slack community, email — any way which is convenient for us — for the communication were accepted and we received answers very quickly. We are looking forward to continue using Mobile Growth Lab's resources, since it's great to cooperate with the best experts, especially in a period of such struggle.
FAQs
Who is this right for?
This workshop series is tailored to:
marketers, product managers, analysts and developers (managers, leaders, founders or individual contributors) in teams working on mobile apps, in agencies or ad tech companies that are managing at the very least 5 figures a month in user acquisition spend.
investors, VCs and educators that are interested in exploring ecosystem wide impact from a performance marketing point of view.
How is this different from the numerous webinars and blog posts out there? Couldn't I learn all of this via Google and Youtube?
Of course you could. :). There are 3 elements that distinguish this program from the numerous webinars and blog posts out there:
Comprehensiveness. This program is built on learnings from tens of millions in ad spend managed, and from 200+ episodes of the Mobile UA show. We’ve synthesized learnings from actually applying everything we've learnt within our own agency - across genres, verticals and monetization models. We have a bird’s eye view of everything that is happening across mobile marketing - and this is the level of insight we want to bring to you.
Structure. This course is battle-tested based on the feedback from 3 cohorts, as well as learnings from our 1:1 conversations with marketers and apps across verticals. We're practitioners, much like you are - and this program is built for practitioners; there's no fluff - everything is structured for actionability.
Community & support. No blog post or webinar is going to be tailored to your exact experience. What makes a program like this different and unique is being able to learn from other folks that are in the same boat as you - just the Q&As, and knowing you're in this with a group of supportive folks can offer support and progress that no webinar or blog post can.
What if this program turns out to not be the right fit for me?
Customer satisfaction is our #1 goal, and we want this decision to be 100% risk-free so you can focus on learning & implementing. If you decide the program isn't a good fit for any reason, just let us know via email before the start of session 2, and we'll refund your full payment, no questions asked.
(FWIW: in the 3 cohorts of 150+ students thus far, we have had zero requests for refunds).
There’s so much that can still change around the privacy changes and their implications - how do I know everything in this program is going to be accurate and up-to-date?
While many aspects of the changes around App Tracking Transparency and their impact can still change, this is no reason to not prepare for what is coming based on what we DO know.
This program will offer insight into how you can prepare for what is coming - even if there is uncertainty around some specifics.
Besides, if you're on the executive tier of this program, you have lifetime access to all subsequent versions of this program. This way, you can build on the foundations of this workshop - and also stay abreast of everything that is changing: at no additional expense.
I would like for my employer to reimburse the expense for this course.
Please feel free to use/customize the template here to share details about this course with your employer.
I was on the executive edition for a previous cohort, and I'd like to participate in cohort 4 as part of my free lifetime access.
Please look for an email from us on how to register for your free access to cohort 4. If you don't receive this by June 23rd, please email hi@rocketshiphq.com
I was a student for a previous cohort in the essential or premium plan. Will this cohort have sufficiently new and updated information to be useful to me?
While the fundamentals of this program remain unchanged from the previous cohorts, many of the specific tactics and applications have been significantly updated. We do offer a significant discount for returning alums. Please look for this in your inbox. If you havent received this by June 23rd, please email hi@rocketshiphq.com
I would like to take the program - but this will be a financial stretch for me.
We offer a limited number of needs-based scholarships. In the past, we’ve offered these to folks from developing countries, freelancers, and folks between jobs. If you would like to find out more and apply, please see details and apply here: mobilegrowthlab.com/scholarships
**
I take your trust very very seriously - and I'm committed to sharing everything I can to help you ride out this uncertain, challenging period for mobile marketing.
If you aren't sure if the program is right for you - or would like some additional details, please feel free to send me a quick email on hi at rocketshiphq.com .
**
We offer 3 tiers of pricing for this program for you to pick from. Which one is right for you?
Essential(self-serve) edition ($449)
Premium edition ($749)
Executive edition ($1499)
Lifetime access to pre-recorded videos from: * the 4 core sessions. * the guest mentor sessions. [Only includes the pre-recorded self-guided parts of the course. Does not include 1:1 feedback, community, or access to any live sessions.]
Everything that is included in the essential-plus edition plus: Access to the live workshops and Q&As. • Presentation decks from the live workshops. • Access to live guest workshops and recorded videos from these. • Access to the Slack community for ongoing discussions/Q&As. • Access to exclusive virtual happy hours for Mobile Growth Lab students to ‘mastermind’ your biggest challenges in a personalized format and context.
Everything in the premium edition plus: * A personalized 1:1 orientation call + post-course debriefing call with Shamanth, so you can discuss and get tailored advice on your specific situation. * Lifetime access to all future cohorts of the Mobile Growth Lab. We plan to offer updated versions of this workshop series in the future. You will have access to all subsequent versions of the course, all of which we expect to release at higher price points - given that we will have both fine-tuned the curriculum, and also grown the community by then. * 3 months’ access to the Daily Ad database, a searchable database of performant ad creatives put together by the Mobile UA show team.
**
You can join the live tiers(premium & executive) of the course anytime before Friday 23rd of June 2023, 2359 PST, when the doors close until our next cohort in late 2023. This is so that we can focus on logistics and preparations for our enrolled students - so we can serve them better.